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Advertising · Spec Ad · 2026

Absolut Mexico

A spec ad for Absolut Vodka, crafted as a wink to the iconic Absolut print campaigns of the 2010s. Bold, cinematic, and shot through with the textures of Mexico — the film asks one question and answers it in every frame: Who said Mexico only drinks tequila?

TitleAbsolut Mexico
ClientAbsolut Vodka (Spec)
DirectorAlexandre Tissier
NWS RoleCreative Direction & Filmmaking
FormatSpec Ad
Year2026
Directed by
Alexandre Tissier
Type
Spec Ad
Studio
Nightwatch Studio
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